UNIQLO

We launched Uniqlo on the West Coast with a Union Square Pop-Up plus in-store programming featuring influencers like Joe Montana, Goapele,
Danny Bowien, and Brit Morin.

We launched UNIQLO's Flagship West Coast Store with a retail Pop-Up featuring influencer talks on food, fashion, music, and technology.

We developed a comprehensive launch strategy that leveraged Bay Area superstar influencers in sports (NFL Hall of Famer Joe Montana), music (R&B sensation Goapele), cuisine (Danny Bowien of Mission Chinese), and technology (Britt Morin of Brit + Co) and a month long UNIQLO Pop-Up experience in the heart of downtown San Francisco.

Half retail and half event space, the Pop-Up introduced the UNIQLO brand to consumers while playing host to the "UNIQLO Talks" series of in-store events featuring panels of SF luminaries discussing fashion, art & design, cuisine, and music.
We pulled in genre specific media partners like Refinery29, Sex + Design, Eater, and URB for each respective event thus creating a tremendous amount of press encompassing all of SF's top communities.

After the Pop-Up space concluded, we produced the official grand opening of their West Coast flagship in Union Square featuring a culinary menu prepared by Danny Bowien and appearances from Mayor Ed Lee of San Francisco, and other notable Bay Area VIPs.
CLIENT Uniqlo, Inc
INDUSTRY Fashion Retail
LOCATION San Francisco, CA

HIGHLIGHTS
Brand campaign featuring social influencers in SF, retail Pop-Up featuring talks by cultural influencers digital, print, and guerrilla marketing.

CAPABILITIES
Experiential marketing, events execution, integrated public relations and diversity marketing.

RESULTS

Over 15M press impressions including: SF Examiner, SF Chronicle, Zagat, Forbes, Refinery29, Wired, Chow, NBC, CBS, 8000 RSVPs and 1,200 in attendance for over four.

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