FERNET-BRANCA

We develop and execute all social media strategy for the world's most popular digestivo, with more than two million cases sold worldwide every year.
MICRO-CONTENT CREATION
EVENTS
FERNET-BRANCA BARBACK GAMES
We created a hospitality industry event unlike any other and grew it into a national touring event series across the country from San Francisco to New York City.
Pop Rocks performing at Fernet-Branca Barback Games 10 Year Anniversary, at The Grand Regency Ballroom in San Francisco.
The Fernet-Branca Barback Games is the first ever Olympic-style competition for the hospitality industry dedicated to crowning each city's best barback. Now in it's 10th year, the event continues to serve as Fernet-Branca's flagship event brand.

2016 was our biggest year yet, having barbacks compete in San Francisco, LA, San Diego, Seattle, Austin, Miami, Chicago, Boston and New York City. Our San Francisco event attracts 6,000 attendees annually alone.
Edoardo Branca honors the national barback winner, Anne Mootz with a Fernet-Branca champion belt.
GALLERY
Excited?