ALCATRAZ TAKEOVER

We produced a progressive art, fashion, and music event for Toyota that took over Alcatraz Island and featured an art gallery that stayed open for 6 weeks.

We produced a progressive art, fashion, and music event that took over Alcatraz Island and featured an art gallery that stayed open for 6 weeks.
History was made on Alcatraz Island when more than a thousand guests enjoyed a once in a lifetime experience. The event was a multi-sensory art experience that brought together and showcased the depth of cutting edge music, fashion, performance, and art.

Many of the event components were a first on Alcatraz thanks to the relationship developed with the Golden Gate National Parks Service. Guests were able to roam the prison experiencing different themed areas including live music in the Dining Hall, avant-garde circus performances in the Hospital Wing, and the first ever fashion shows in the Shower Room.
The runway shows featured fashion-forward eco and environmentally conscious designs from New York, Los Angeles, and San Francisco. Most notably the Chapel was converted into an art gallery focused on the theme of redemption and rebirth with respect to the prison, Native American occupation, and National Park. The Golden Gate National Parks Service was so thrilled that they requested the gallery stay open for an additional six weeks. We hired and managed the proper staff and the gallery attracted an additional 20,000 people.
CLIENT Scion
INDUSTRY Automotive
LOCATION Alcatraz Island, San Francisco, CA

HIGHLIGHTS
Art gallery on Alcatraz open to public for 6 weeks, first ever fashion shows in the Shower Room, tremendous press uptick via National and Local outlets.

CAPABILITIES
Experiential marketing, events execution, art and design, as well as sustainability expertise.

RESULTS
Over 1000 select guests, 110M media impressions with coverage by Current TV, ABC, SF Chronicle, City Of San Francisco official proclamation for ExpreScion Day.
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